A Look Into the Evolution of Language in Cannabis Marketing with Olivia Mannix
Today’s cannabis brands are captivating consumers through nuanced language, dropping stoner slang in favor of a more refined and technical vocabulary. As more of the world moves to legalize cannabis and the stigma surrounding its use fades, brands are tailoring their language to better suit the modern cannabis consumer. While generational cannabis slang […]
ADWEEK: Marketing Cannabis Within the Confines of ‘Recreational’ and ‘Medical’ By: Olivia Mannix
It’s an exciting time for cannabis. The momentum around legalization is showing no signs of slowing, with 33 states having already legalized cannabis in some form, 10 of which have legalized both medical and recreational use. New businesses are popping up everyday to cater to the millions of people who are being exposed to legal […]