2020 Cannabis Marketing Takeaways

2020 has been a mess…
But we’ve learned many things.

The pandemic has required marketers to rethink how their companies go to market and engage with customers. Those marketers who can leverage digital, social and trusted relationships should be well-positioned to navigate ongoing disruptions. However, marketers across all industries should move beyond crisis management to embrace lessons and investigate missed opportunities to create more value for their customers and companies.

Staying Safe & Taking Necessary Precautions for “The Times”

Now more than ever, consumers are looking for strong and trusted brands that are adapting to the safety concerns of a C19 world. Without a digital presence and virtual programs such as online ordering, curbside pick-up, and virtual budtenders.

Customers prioritize trusted relationships

  • Your Online & Digital Presence Matters!
  • Email Marketing, Content Marketing, Social Media Marketing, Influencer Marketing & more
  • New Partnerships
  • Allowing time for experimentation

An Emerging Opportunity: Digital Marketing

  • Engagement
    • Consistent posting + engagement with followers
  • Social Media
    • “Social Media Step Ups Pay Off”
    • Analytics & Scheduling Platforms: HootSuite, Facebook Creator Studio
  • Going “Live”
    • Instagram Widgets: Countdown Feature notifies your followers
  • E-Services
    • During C19, people are not only increasingly buying online; they expect to perform other tasks and access services as well.

Relating to Your Consumers During C19:

  • Finding a New Spot in Consumers Homes
    • The crisis has made the home a multifunctional hub, a place where people live, work, learn, shop, and play.
    • Localize Experiences + Focus on Community
    • Use digital efforts to create a community and connect people
    • Research shows supporting familiar, local businesses has become important to many US communities, driven in part by greater confidence in their quality and safety.
  • Creating a Space for Health + Affordability
    • Personal health and economic wellbeing are on the top of consumers minds
    • Brands are Being Held to Higher Standards
    • 61% of consumers say how a brand responds during the crisis will have a large impact on whether they continue buying it when the crisis is over

Taking the time to differentiate your brand during this time is essential to success. Take time to learn what consumers are looking for during these times and be that for them.