As cannabis becomes more mainstream and the market grows, people are looking for new and innovative products in every corner of the industry. Luckily for you, we have our choice of the five best newest, and most innovative consumption products for cannabis, of 2021 so… Read More »The 5 Newest & Most Innovative Consumption Products
THC is just THC; or is it? Recently, a new form of tetrahydrocannabinol (THC, the active psychoactive ingredient in cannabis) has begun to make major moves in the cannabis market. That new form of THC is called Delta-8. You may have heard of… Read More »What are Delta-8 & Delta-9? Where are they legal?
Why the GOP is trying to Prevent Federal Cannabis Legalization Recent polling by the Pew Research Center concludes that 67% of Americans support cannabis legalization. That is over two-thirds of the general public in favor of doing so. However, with… Read More »Why the GOP is trying to Prevent Federal Cannabis Legalization
The Inextricable Connection Between Cannabis Legalization and LGBTQ+ Rights (Contribution by Shae LaPlace) The fight for social justice throughout our history has often created inextricable connections between many groups of people, and many different social issues. The fight for cannabis legalization and… Read More »The Intersection of Cannabis Legalization and the Fight for LGBTQ+ Rights
Texas State Senate Explores the Medicinal Power of Psychedelics In an exciting turn of events the state of Texas is taking strides to research the medicinal power of psychedelics. The state’s senate voted last week that it would study the effectiveness of psychedelics for the… Read More »Texas Explores the Medicinal Power of Psychedelics
TikTok and ClubHouse are THE NEW Social Media Cannabis Companies Should Be Using them and Here’s Why and How! 2020 was one hell of a year, but that didn’t stop social media from growing! In 2020 Tiktok and Clubhouse were fairly new platforms… Read More »TikTok, ClubHouse and the New Social Media for Cannabis Companies
Every year when 420 rolls around there’s always tons of hype and all sorts for different events to part-take in. With the unpredictable year that we’ve all had, everyone’s more ready to celebrate than ever. Despite many events being cancelled or reimagined due to the… Read More »How and Where to Celebrate 420 in 2021
Mastering Instagram’s Algorithm in 2021 How to Out-Smart the Bots Instagram’s algorithm was designed for the users; showing a personalized feed to each user based on a variety of factors. These key factors determine whether or not your business feed post will be shown on… Read More »Mastering Instagram’s Algorithm in 2021
2020 has been a mess… But we’ve learned many things. The pandemic has required marketers to rethink how their companies go to market and engage with customers. Those marketers who can leverage digital, social and trusted relationships should be well-positioned to navigate ongoing disruptions. However,… Read More »2020 Cannabis Marketing Takeaways
In the midst of a global mental health crisis, hundreds of billions in funds are going into addiction therapy. The time is ripe for alternative forms of treatment. Psychedelics could be the answer to treating most patients. But they’re nothing new. Psychedelics are entheogens that… Read More »An Introduction to Psychedelics in Marketing
Differentiating your product from your competitors is a key in your brand’s success.The cannabis industry has been deemed essential and now more than ever it is time to start positioning your brand. Cannabrand, a full-service marketing agency dedicated to the cannabis space is here to… Read More »14 Capabilities to Differentiate your Cannabis Brand with Cannabrand
We can thank the Reefer Madness era for stigmatizing the cannabis plant. This powerful bit of propaganda paired with the efforts of big players in cotton, tobacco and pharmaceuticals aimed to keep cannabis from thriving and becoming a competitive force. But the film was also… Read More »ADWEEK: Cannabis Marketing Will Grow by Continuously Educating Consumers
Today’s cannabis brands are captivating consumers through nuanced language, dropping stoner slang in favor of a more refined and technical vocabulary. As more of the world moves to legalize cannabis and the stigma surrounding its use fades, brands are tailoring their language to… Read More »A Look Into the Evolution of Language in Cannabis Marketing with Olivia Mannix
It’s an exciting time for cannabis. The momentum around legalization is showing no signs of slowing, with 33 states having already legalized cannabis in some form, 10 of which have legalized both medical and recreational use. New businesses are popping up everyday to cater to… Read More »ADWEEK: Marketing Cannabis Within the Confines of ‘Recreational’ and ‘Medical’ By: Olivia Mannix
Opinion: The Secret to Marketing Marijuana Lies With Cannabis Influencers They’re able to sidestep social media limitations enforced on ‘cannapreneurs’ by Olivia Mannix It’s official, America’s fastest growing industry is cannabis. While opportunity seems plentiful for the marketing firms embracing this new business, they face… Read More »The Power of Cannabis Influencers by Olivia Mannix
Cannabrand is proud to present BoomBox at The Green Industry Affair on July 24th. This event will take place at the Cervantes Masterpiece Ballroom in Denver, CO. We’re excited to bring together the outdoors and cannabis to celebrate the great state of Colorado. You can expect great music, good people, be secure… Read More »The Green Industry Affair – July 24
The cannabis industry is unique in that it represents an entire marketplace and business culture comprised of startup companies. With this notion in mind, many cannabis companies have developed business plans focused on “making it today.” As such, they don’t give much consideration to cannabis… Read More »The Importance of Cannabis Business Valuations in Today’s Market
In recent months, YouTube has been regularly shutting down cannabis-focused channels. The cannabis industry has come to refer to this sudden act as the “YouTube cannabis marketing purge.” Marketing is a tricky vocation. Several elements must be united in the creation of a successful campaign… Read More »YouTube Cannabis Marketing Purge: What’s the Deal?
This is a friendly reminder to all of our friends and industry colleagues to cast your vote in the National Cannabis Industry Association (NCIA) Board Elections.
Our CEO, Olivia Mannix, is proud to be running for NCIA’s Board of Directors. We invite your vote. It’s a competitive seat and every vote counts. Not to mention, you can have full confidence Olivia will be a fresh, active and dedicated Board Member. Her full statement and interview can be found below.
Equally relevant, Olivia Mannix and Cannabrand have been members of NCIA since 2014. Over this past year, we’ve been proud to be an annual sponsor of Quarterly Cannabis Caucuses across the country.
We’re excited that Olivia will be at NCIA’s Lobby Days later this month as a Group Leader.
More importantly, if you are not an NCIA member, we highly recommend you consider joining this organization that works hard to represent our industry’s interests in D.C.
Again, please cast your VOTE for Olivia Mannix and encourage others to do the same!
Message from Olivia Mannix
Olivia’s Written Candidate Statement
Name: Olivia Mannix
Location: Denver, Colorado
Industry Sector: Marketing, Branding, Consulting, Brokerage and Public Relations
Member Since: June 2014
Candidate Bio: Olivia Mannix is the Founder, CEO and Chairman of the Board at Cannabrand. Olivia Mannix is a cannabis industry pioneer and cannabis marketing and business expert. At 23 years old, she founded Cannabrand –an award-winning, full-service marketing agency and business consultancy and the first to specialize solely in the cannabis industry. Cannabrand has successfully gone through a merger and is now not only a marketing agency but a consultancy that aids cannabis companies with business operations and capital services as well as mergers and acquisitions resources. The agency has played an integral role in shaping cannabis brands since its launch in January 2014 (at the onset of the burgeoning adult-use market), and helps clients to establish their unique brand identities so that they might position themselves competitively in the marketplace.
Olivia predicted the future of the cannabis industry by creating a company that “rebrands” cannabis, bettering its image while opening up cannabis use to broader demographics through information and education. She is also an advocate for the medicinal benefits of cannabis and the adult use market.
Olivia’s passion and drive are magnetic.The Cannabrand team features top talent from big brand companies like: Osprey Packs, Merrill Lynch, Starbucks, AT&T and Disney.
Why do you want to be on the NCIA Board of Directors?
I want to be on the board of NCIA because I think that my skills and expertise in Marketing, PR and bettering the cannabis industry as a whole are crucial for the greater good of the industry. I would like to be more involved with the cannabis industry on a political level and have skills and assets to represent the industry. As a women CEO, former collegiate athlete, consumer of cannabis, and owner of a successful company, I believe I’m a good steward and positive example of what the cannabis industry has to offer.
Where do you see the cannabis industry in 3-5 years?
I see the industry growing and thriving, continuing to follow the meteoric trajectory, I’ve witnessed over the years. Increased investment in the space by entrepreneurs and institutional investors alike will continue to push for increased professionalism and market standardization will continue to advocate someone in office who pushes for federal legalization of cannabis.
How long and in what way have you been advancing the cannabis industry or the marijuana policy reform movement?
Professionally, I have been advancing the cannabis industry for over 5 years. I have talked to countless reporters and people regarding cannabis and MMJ as a whole. I have defended the industry on many levels, especially when journalists ask questions regarding outdated cliches.
What other qualifications do you hold that would make you an excellent board member?
I’m the Founder, CEO and Chairman of the board at Cannabrand. I single-handedly founded and operated the first Cannabis Marketing Agency, with a mission to better the image of the cannabis industry and have been an advocate for adult-use for a long time. I am very comfortable speaking on behalf of NCIA and supporting the organization. I am also a public relations expert and have been speaking to media for years – educating them and the population as a whole on cannabis use.
I have successfully been through a merger with Cannabrand as well as raised capital for our sister company Moji Lab.
I have been awarded top 50 PR Influencers by PRWeek and Top Brand Influencers by AdWeek.
I have also done countless speaking engagement and fundraisers for the industry. Cannabrand is also a large benefactor in sponsoring Quarterly Cannabis Caucuses around the country.
2018 NCIA Voter Guide
When you cast your ballots you will have the opportunity to vote for 11 of 19 candidates. Read more about all of the NCIA Board Candidates.
Of relative importance, if your company is not already an NCIA member, we invite you to take a closer look at joining.
Ready for more? Check out NCIA’s Facebook Live candidate forum with national cannabis industry leaders including Olivia Mannix, Michael Steinmetz, Kris Krane, Ian Stewart, Mohit Asnani, Taylor West, Ean Seeb, Ètienne Fontán, Mark Passerini & Michael Gruber about the current and future state of the industry!
Cannabrand’s May Events
Wrapping things up, our CEO, Olivia Mannix is presenting next week at Cannabiz Expo May 12-13th in Los Angeles.
Of note, Olivia is confirmed as a Group Leader at NCIA’s 8th Annual Lobby Days May 21-23rd in Washington D.C. This important event brings over 300 cannabis industry professionals to Washington. It’s an important opportunity to tell their stories in person and make their voices heard in the halls of Congress.
Lastly, she goes on to speak at Canada’s Lift Cannabis Business Conference on May 24th in Toronto. This is Canada’s largest Cannabis conference. It should be exciting as Canada is set to go legal this July.
Our team at Cannabrand has an ongoing commitment to make the most of what is possible for cannabis brands in the digital space. One undeniable marketing tool that can propel companies forward are digital ads. Especially relevant, it is an effective tool for marketing cannabis… Read More »Are Digital Ads Right for You?
Joe Hodas, Former CMO of Dixie Brands, Joins Cannabrand as Strategic Advisor Top Cannabis Marketer Helps Prepare Leading Cannabis Branding and Marketing Agency for Growth Olivia Mannix, founder and CEO of Cannabrand, the World’s First Cannabis Marketing Agency announced today that they have brought… Read More »Joe Hodas, Former CMO of Dixie Brands, Joins Cannabrand as Strategic Advisor
It’s an honor to be nominated for the National Cannabis Industry Association (NCIA) Awards. NCIA members can elect to vote for us in Cannabis Innovation and Industry Excellence. We’d like to start by congratulating our fellow nominees. All told, this distinction is only bestowed upon 32… Read More »Cannabrand and NCIA: A Shared Commitment to Education, Advocacy and Community
420 is, of course, a huge deal in Denver, one of the only cities in the United States where recreational cannabis can be celebrated legally. Whether you want to do the traditional stoner thing and go to an outdoor show or park rally, or keep… Read More »What to do in Denver for 420
Everyone is getting worked up about some recent comments from Sean Spicer hinting that the federal government may step in and interfere with states that have legal cannabis. The gut reaction for many cannabis businesses and professionals may be to freak out and start running… Read More »How Cannabis Brands Should React to Sean Spicer’s Comments
1. Melissa Etheridge After being diagnosed with breast cancer in 2004, Melissa Etheridge started using marijuana during chemo. Due to gastrointestinal effects from her cancer, she still continues to medicate using marijuana to help relieve the pain. 2. Oliver Stone Oliver Stone, director of… Read More »7 Canna-lebrities Who Are MMJ Patients
Have a dad that loves his sticky green? Then we’ve got a few gift ideas that’ll make him light up brighter than your dab torch. 1—For Discerning Dad—Original Kavatza Roll Pouch $57 Smooth, brown leather with a curved wooden rolling tray, roomy pockets and… Read More »9 Father’s Day Gifts Cannabis Dads Will Love
The Instagraming world woke up this Monday morning to a lot of semi-obnoxious posts asking their followers to “turn on notifications” so that their images would still show up in your feed. They also claimed that there would be a brand new Instagram feed coming… Read More »5 Ways the New Instagram Feed Will Change Brand Marketing
Need a little comic relief? Then enter our throwback machine and check out these hysterical clips from marijuana-themed sitcoms of the 80s and early 90s. Back then, pot and the American public were not the best of friends—according to Gallup, between 1980 and 1997 only… Read More »10 Throwback Marijuana Moments From 80s and 90s Sitcoms
The 2016 presidential race could be the most consequential election to date for the cannabis industry. From candidates (finally) calling for an end to the war on drugs to those who think the federal government should shut down states’ legal medical and recreational industries, here’s… Read More »Who Said What?! The Presidential Cannabis Debate
Think that cannabis branding is unnecessary? Think again. Despite stereotypes, not all cannabis users are the same and the newfound marketplace is noisy. Standing out and having a strong brand identity can be the difference between success and failure. Professional branding and design can mean the… Read More »4 Ways Pro Cannabis Branding Improves Your Business