Joe Hodas, Former CMO of Dixie Brands, Joins Cannabrand as Strategic Advisor
Top Cannabis Marketer Helps Prepare Leading Cannabis Branding and Marketing Agency for Growth
Olivia Mannix, founder and CEO of Cannabrand, the World’s First Cannabis Marketing Agency announced today that they have brought on Joe Hodas, former CMO of Dixie Brands, one of the most recognized brands in the Cannabis industry, to help lead Cannabrand strategy as they expand their core capabilities to include: business development, investor relations, startup and expansion services, and operational controls. This marks the next phase of growth for a company that has developed some of the most well -known and admired brands in Cannabis in both the US and Canadian markets.
During his tenure at Dixie Brands, Joe and his team were responsible for new brand development (Therabis, Aceso), market expansion, national brand building, product development, communications and all marketing efforts. Hodas will integrate these areas of expertise into the Cannabrand infrastructure as part of the leadership team with a focus on developing new processes, systems and partnerships.
“We are delighted to welcome Joe to our Cannabrand family,” says Olivia Mannix. “Over the past four years we have established ourselves as the premier marketing and branding agency in the Cannabis industry. As we expand our services and our footprint to new markets we are gratified to have Joe, who has touched nearly every piece of the Cannabis brand ecosystem, as part of our team.”
“Cannabrand has a history as one of the most well-respected and well -run marketing organizations in the Cannabis Industry,” said Hodas. “ I was excited when Olivia shared the Company roadmap with me and asked me to assist Cannabrand in refining and implementing their development strategy as they enter their next phase of growth. This opportunity fit squarely into my professional goal of leveraging my two decades of experience across a host of start-ups and challenger brands to assist brands in the Cannabis space with growth and execution opportunities. I look forward to future successes together and to being part of the next phase of growth at Cannabrand.”
In addition to onboarding Hodas, Cannabrand has doubled its size in the past 12 months with the onboarding of specialists in operation, digital marketing, public relation and other key principles.