Rebranding Case Study

From: Greenstar

To: Lobe Sciences


Recharge an innovative medicinal brand in a new and somewhat untouched industry by creating relevance and intrigue to attract necessary significant funding and facilitate the launch of their innovative technology.

Our Role:

Recharged Brand Identity
Progressive Brand Strategy
Brand Voice & Tone
Innovative Website Design &
Web Development

LOBE Sciences’ previous name and branding wasn’t speaking to their industry or what they actually do. We knew we needed to change that to put them in the center of the conversation in this emerging market. The result is a name and branding that tells the story of their brand and their revolutionary technology.

Once gaining further and more in depth We created art direction and a brand identity that feels innovative, striking, and distinct. Our goal was to represent the technological advances in medicine taking place at LOBE, and cultivate trust and comfort by keeping mental health at the helm.The bigger idea behind the word blossomed into an identifiable, unique brand identity.

Looking at psychedelics as if they could be viewed as a normalized medicinal practice is a radical approach. And that’s exactly the approach we took. We created a brand centered around the concept of humanizing psychedelic medicine while also prioritizing mental health.